We’re a B2B Marketing & Growth consultancy

who support professional services businesses including property professionals, law firms, banks and accountants

We’re a B2B Marketing & Growth consultancy

who support professional services businesses including property professionals, law firms, banks and accountants

Through our expertise in business strategy, marketing strategy, brand, content, business development, change management, communications, and talent, we help you adapt to change and accelerate your growth.

By combining our marketing, sales and communications experience we ensure that your activities and teams are aligned to maximise your impact. And by acting as an extension of your team, we put your commercial success at the forefront of everything we do.

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Working together

Throughout their careers, the sagacious GOAT team have worked with a wide range of organisations, including:
Arcadis, AtkinsRealis, BKL, Blick Rothenberg, Capita, DLA Piper, EY, FTI Consulting, Herbert Smith Freehills Kramer, Hollis, Lloyds Bank, Mitie, Navigant Consulting, Tax Desk, The Royal Bank of Scotland

How can we help you?

After decades of in-house expertise in global professional services organisations, we understand the realities and challenges faced by business and marketing leaders today. So how can we help you?

If you specialise in marketing,
Find out more here
If you don’t specialise in marketing,
Find out more here

How do we drive
growth in your business?

What we do:

We help founders, leaders and leadership teams step back and ask a fundamental question: Is our business strategy still right for what we want to achieve?

Drawing on deep commercial experience, we work with organisations at every stage, from start-up to established corporate, to clarify direction, challenge assumptions and create practical, actionable roadmaps that move the business forward.

Whether you’re defining your first strategy, evolving an existing one, pivoting into new markets or preparing for investment, we bring structure, insight and objectivity. The result is a strategy you can stand behind and act on with confidence.

This includes:

  • Critical review and analysis of your existing business strategy
  • Strategy definition or evolution aligned to your ambitions
  • Clear commercial and go-to-market direction at a business, departmental, sector or market level
  • Practical roadmaps that translate strategy into action

We ensure your Marketing Strategy is directly aligned to your business strategy, so activity isn’t just busy, but purposeful.

We start by auditing your current marketing to understand what’s working, what isn’t, and where effort or spend should be focused for maximum impact. From there, we define a clear Marketing Strategy and plan that supports your commercial objectives, whether that’s growth, market entry, investment readiness or brand repositioning.

This gives you focus, clear prioritisation and the confidence that your marketing is set up to deliver real business outcomes.

This includes:

  • Audit of existing marketing activity and performance
  • Strategic recommendations on what to stop, start and continue
  • Marketing strategy aligned to business objectives
  • Marketing plans, budgets and prioritisation frameworks
  • Clear success measures and KPIs

We design and deliver targeted, campaign-led marketing that attracts the right audiences, converts prospects into clients, and strengthens long-term advocacy. Our focus is always on impact - creating campaigns and content that work hard, perform well and deliver measurable results.

From one-off campaigns to ongoing programmes, we help ensure every pound you invest is doing its job.

This includes:

  • Campaign ideation, creation and optimisation
  • Content creation across formats, including reports, videos and podcasts
  • Content-led demand generation and lead nurture
  • Performance tracking, insight and optimisation

Your brand isn’t just how you look it’s how your business behaves, competes and grows.

We start by truly understanding what drives your business: who you are, what you believe, how you create value, and why clients choose you. From there, we help you articulate what makes you genuinely different, in ways that are credible, distinctive and true to who you are.

The result is a brand that doesn’t just stand out from the competition but resonates. One that aligns your people, attracts the right clients and talent, supports premium pricing, and helps you show up consistently and confidently in the market.

This includes:

  • Audit of your brand, positioning and communications
  • Deep discovery to uncover your purpose, values and true differentiation
  • Brand strategy development (positioning, narrative and personality)
  • Brand and branding evolution (verbal and visual)
  • Internal and external brand communication and activation

Change doesn’t succeed because it’s announced well, it succeeds because it’s designed, led and embedded properly.

We support organisations through complex change, particularly in mergers, acquisitions and private equity-backed transformation. From deciding how businesses integrate, when and how brands should evolve or consolidate, and how people come with you on that journey, we help you manage change in a way that protects value and accelerates performance.

We work across strategy, culture, people and communication to ensure change is understood, adopted and sustained, internally and externally.

This includes:

  • Change management strategy and delivery
  • Merger, acquisition and integration support
  • Brand architecture and brand consolidation decisions
  • Culture integration and alignment
  • Employee value propositions and engagement programmes
  • DE&I and ESG programme definition and embedding
  • New system implementation and adoption (including CRM rollouts and re-rollouts)
  • Client experience, partnership and membership programme implementation

From leadership alignment and employee engagement to client and market communication, we help you lead change with clarity, credibility and control.

Over our careers we’ve created award-winning teams of all shapes and sizes. We draw upon this expertise to audit Marketing teams to see what’s working, where the gaps are, and align everyone to motivate and excite them to achieve their goals and support the business. We also align the team to other relevant departments including Business Development/Sales.

We help you build the team that not only works best for your today but is future-proofed for your business evolution and team development.

This includes:

  • Capability and strengths audits (individuals and teams)
  • Team structure and design
  • Recruitment, coaching and development
  • Multi-year growth and resourcing plans
  • Aligning Sales and Marketing teams that work and grow together

Working together

We partner with you to ensure our advice meets your unique needs and objectives and offer support in a range of ways to suit your budget.
Timebound
Projects
When you need specific expertise to solve a particular challenge whether that's developing your go-to-market strategy, repositioning your brand, or launching a major campaign we deliver defined outcomes within agreed timelines and budgets.
Interim senior support
When your Marketing Director moves on, or you're between Chief Marketing Officers, your marketing momentum doesn't have to stall. Our in-house backgrounds enable us to step in and hit the ground running - no lengthy onboarding, no learning curve, no dropped balls.
Outsourced
resource
When you've got gaps in your team or need specialised expertise you can't justify hiring full-time, we provide experienced marketing professionals who integrate seamlessly with your business and deliver consistent results on a retained basis.
Fractional
leadership
When you need Chief Marketing Officer or Marketing Director-level strategic thinking and leadership but aren't ready for a full-time hire, we provide seasoned marketing leaders who work directly with your leadership team to drive growth and build your marketing capability.
Our name reflects what’s important to us and the impact we hope to have on the world around us.

The Sagacious Goat is a mythical creature that shows good judgement and wisdom and stands up for what is right.

We embrace these traits, always seeking to do the right thing for your business, providing you with unwavering support, and helping you tell the world how you make a difference.

(And if you’re not sure how to pronounce it, it’s SA-GAY-SHUS).
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The Sagacious Goat

A mythical creature that stands up for what is right

Get in

touch

Get in touch with us today to discuss how we can help you achieve your marketing and growth ambitions. Please complete the form or you can just send us an email at
Telephone:  0330 043 3603
E-mail: hello@sagaciousgoat.com

Meet
the goats

So, who are the team behind sagacious GOAT?
Click on our team bio to find out more.
Telephone:  0330 043 3603
 
E-mail: hello@sagaciousgoat.com
Located in
London | Bristol
Sarah Donnelly
Co-Founder
Dan Gray
Co-Founder
Louise Searley
Business Development & Talent Director
Copyright 2026 Sagacious Goat
Goat
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