Our team
So, who are the team behind sagacious GOAT? Find out more below.
Sarah Donnelly
Co-Founder
The sagacious GOAT Story
After eight years of finishing each other's sentences while working across multiple companies, Sarah and Dan decided it was time to unleash their combined 50+ years of marketing wisdom on the B2B world through sagacious GOAT Consulting.
They bonded instantly over shared values: fairness, kindness, empathy, integrity, and a refreshingly straightforward approach to business (as life's definitely too short for corporate jargon and acronyms!)
Known as the dynamic duo who will ask "why?" until they reach the heart of any challenge, Sarah and Dan bring their insatiable curiosity to every project.
Their experience spans across 60+ global markets and numerous industries, giving them a rare perspective on what makes businesses truly stand out.
Dan Gray
Co-Founder
What We're Passionate About
Sarah 'The Firecracker' Donnelly transforms marketing strategies from PowerPoint prison into real-world results. She builds teams that challenge the status quo, think bigger, and consistently deliver excellence. When you need someone to see the forest despite all those trees, Sarah's your person.
'Dapper' Dan Gray helps organisations find their authentic voice and tell compelling stories that resonate. He thrives on creating professional yet fun environments where creativity flourishes and brings much-needed organisation and attention to detail to every project.
Together, they're on a mission to inject humanity back into B2B storytelling. Because at Sagacious Goat, we believe the most powerful business narratives are fundamentally human stories—and that businesses have both the opportunity and responsibility to make a positive difference in the world.
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